Market Momentum Map

Where it fits

Strategy and marketing teams need a shared picture of what is moving the market. This story aligns leaders on the signals that matter most.

Story flow

• Define growth drivers, channel performance, and competitor movements.
• Build a visual map that explains momentum shifts in plain language.
• Connect every signal to a recommended action and owner.

Outputs

• Executive story deck with a market narrative arc.
• Signal dashboard with weekly updates.
• Playbook for channel and campaign decisions.

Data sources

Market research, CRM, paid media, ecommerce, product analytics, and surveys.